Everything Happening at Going Country

With live music from top country artists and a wide range of attractions across the showground, Going Country promises a fun-filled, action-packed day out.

Crowd at an outdoor concert with people wearing hats and raising their hands toward the stage.
Man in a white tank top enthusiastically riding a mechanical bull at an outdoor event with a crowd watching and taking photos.
Black pickup truck with pink accents, including wheels, roof lights, and decorations, featuring flags and the name 'Cowgirlx' on the front license plate.
Win a share of $5,000 in prize money

Show N Shine Going Country Ute Challenge

Think your ute has what it takes? Enter the Show N Shine Ute Muster for your chance to win a share of $5,000 in prize money. Stock or modified, every entry gets judged fair and square.

Categories include:

  • Best BnS Ute

  • Best Classic Ute

  • Best Street Ute

  • Best 4WD Ute

  • Best Decked Out Ute

  • Travelled the Furthest

  • 2026 Ute of the Year

White car decorated with numerous stickers and multiple flags including Australia and a green flag, parked on dry grass at an outdoor event.

There's Plenty More to Discover

Beyond the music stage, the festival grounds come alive with country action.

Line Dancing Challenge

Get ready for some toe tapping boot scooting fun.
Attractions

Mechanical Bull

Eight seconds of pure adrenaline and grit.
Attractions

Bungee Run

Sprint and dodge your way through the course.
Attractions

What a Cracker! Fireworks

The day ends bright against the night sky.
Attractions

Outback Thunda 'The Ride'

Climb aboard for a ride in a real monster truck
Attractions

King of the Ranges

Stockhorses and riders showing true country skill.
Showcase

Upper Hunter Showcase

Upper Hunter Showcase celebrates the region's heritage and craft.
Showcase

Show N Shine Going Country Ute Muster

Win a share of $5,000 in prize money
Showcase

Food and Drink Through the Day

Hunger and thirst are handled. Food trucks bring their best, and the Muster Bar keeps the drinks flowing.

Food trucks

Various vendors bring their kitchens to the grounds. Good food, no fuss.

Muster bar

Cold drinks and warm hospitality.

People standing in line at a food truck, while a server prepares food inside.

Countdown to Going Country

The countdown is on. Don’t miss your chance to be part of one of the region’s biggest country event.

Sat 17 October
45
Days
12
Hours
44
Mins
29
Secs

When

17th October, 2026

Where

Muswellbrook Showground

Rear view of a person wearing a cowboy hat and denim jacket with raised hands at a concert or festival crowd.